Google interested in buying Party Poker’s Parent Company

by Jeremy Olson on September 14, 2013

One of the biggest transactions in online gambling history is potentially brewing right now, with Google showing interest in Bwin.Party. As many online poker players know, Bwin.Party is the parent company of Party Poker and remains one of the world’s biggest gaming entities. However, Bwin.Party has fallen on hard times and has seen their stock prices fall sharply in 2013.

According to, this may present prime conditions for Google to make an offer on the company. The financial news hub writes that Google is especially interested in finding a way into the United States’ legal online gambling market. And since Bwin.Party already has roots in New Jersey’s cyber gaming operation, owning them would provide this foothold. In regard to a potential purchase price, ThisIsMoney wrote:

Rumours of a 200p(ence) a share cash offer from Google has been doing the rounds of late with dealers hearing that the US giant could pounce before Bwin’s online poker and casino games are up and running in the state of New Jersey before the end of the year.

If these rumors are true, Google would become the latest major internet-based company to be fascinated with legalized online gambling. Facebook has been playing with the idea for years and recently began offering online bingo and casino games to UK residents.

As for Bwin.Party, they unveiled a major software overhaul earlier this month. Unfortunately, the software update has failed to generate a major buzz among online gamblers. After seeing yet another big effort fail to significantly increase their player base, it’s not unrealistic to think that this company could be seeking a buyer. And Google would definitely have the money to make such a purchase.