Online Poker

Cake Poker Network Launches Poker King Brand in Asia and Adds Multi-Currency Display Feature

by Poker Team

South Asian multi-channel online gaming operator site has joined the Cake Network to provide poker service to their players under the PokerKing brand.

One of the major gaming operators in Asia, SunGame (, is expanding its offering with a brand new poker product, Poker King, using the Cake Network. In addition to the new poker offering SunGame provides a variety of online gaming experiences such as online live dealer, sports book, keno, slots, finance bets and more of the hottest games.

In order to build awareness around poker in South Asia, SunGame produced a film about the game - Poker King - that was released last year in Asia. The aim of the film was to introduce poker as a mental game and to boost interest in poker among Asian players, letting them know that this stunning game is not always about luck, but also skill.

A spokesperson for SunGame notes,

“We are very excited and proud to launch our new Poker product and we are very thankful for the incredible support of the Cake Network. It is so gratifying to work with Cake as they support our Asian currencies and Asian languages as well as our views on marketing.”

Accompanying the announcement of the launch of Poker King, the Cake Network is revealing its new multi-currency display feature. The new feature allows partners to offer the ability for their players to view all of their account transactions (including: account balance, buy in, bet amounts, pot size, etc) in any currency. Additionally, Cake Network partners can now implement any currency they wish and use any spot rate they deem appropriate.

The Cake Network has recently added numerous sites to their roster including the Antonio Esfandiari backed Victory Poker as well as the David Coulthard led multichannel site, sports betting originator, as well as sportsbook, and online casino, with more partners to be announced soon. Additionally, Cake has recently entered into partnerships with complimentary gaming service providers EveryMatrix and CTXM to provide joint services to customer facing sites.

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